Over the past year, There has been a lot of rumors and speculations on the Canon 5DIII. Lucky for us Canon users, this week Canon finally announced the highly anticipated 5DIII!
In case you haven’t heard about the announcement (do you live in a cave or something? :p) here’s a quick run down of the 5DIII specs:

- 22.3 MP full frame sensor
- 14 bits RAW
- Digic 5+ image processor
- 6 fps
- Dual CF and SD memory card slots
- 100% coverage view finder
- ISO 50 – 102400
- 61 point AF system
- In-camera HDR
- 3.2″ clear view high resolution LCD
- Full HD 1080/30p and 720/60p Formats
- Built-In HDR and Multiple Exposure Modes
You can get this brand spanking new camera for $3500 US.
I was quite excited to see all the specs. Canon hit everything on my wish list. Mind you, I only had 2 items on my list so it wasn’t exactly hard to satisfy me. I was quite pleased to see that Canon has decided to stick with 22 MP, same as the 5DII. The ISO performance appears to be about 2 stops better than the 5DII. This is pretty impressive considering 5DII is already pretty clean to begin with.
After the announcement, the overwhelming question I’ve been hearing is…. Does it make sense to upgrade my existing camera to 5DIII?
Let’s look at the specs listed above one by one…
- 22.3 MP full frame sensor -> Love it. No need to upgrade the computer due to lack of processing power
- 14 bits RAW -> Pretty standard with new cameras
- Digic 5+ image processor -> Same as above
- 6 fps -> Huge improvement if you’re planning to shoot sports.
- Dual CF and SD memory card slots -> Useful if you’re shooting video.
- 100% coverage view finder -> Love it!
- ISO 50 – 102400 -> Higher ISO & cleaner high ISO images are awesome but you’re not a bat, why are you shooting in completely darkness?
- 61-points AF system -> Love it!
- In-camera HDR -> Yawn, why let the camera think for you when you can do HDR in post?
- 3.2″ clear view high resolution LCD -> Good if you chimp all the time.
- Full HD 1080/30p and 720/60p Formats -> Great if you’re shooting video.
- Multiple Exposure Modes -> This can be useful if you’re doing HDR a lot.
For my style of shooting, portraiture, I rarely shoot at high ISO. Usually, the highest I shoot is 1600 ISO which means I’m covering some sort of events in poor lit condition. In this case I usually would have a flash with me and I’m more than comfortable using the flash and bouncing light off the wall or ceiling. 6 fps is pretty useless for portraiture. If you shoot that fast chances are you’ll fry your strobe/flash first. Second, I rarely shoot sports so the 6 fps is not much of a use for me. I don’t shoot video so while the dual memory slots and video capability look great, I doubt I’ll utilize them. The 3.2″ LCD is pretty nice but if you’re shooting at the level that you can justify buying a full-frame camera, you shouldn’t be chimping! Sure the occasional look at the LCD is useful but you shouldn’t be using your LCD to judge if that was a good picture or not. Do yourself a favour and buy yourself a film camera and practice. Or just tape over the LCD for a month so you can learn how to expose properly. The in-camera HDR is nice, if you’re lazy like Homer Simpson! Why let your camera do HDR when you can most likely do a better job in post? Do you really think that the Canon engineers know exactly what you want to see in an HDR picture?
After a long look at the specs, the only really useful thing to me is the improved AF system. Don’t get me wrong I think Canon really hit the ball out of the park with the 5DIII announce. However the price is way too high! To me, at $3500 for the camera body, I’m basically paying Canon the extra $1500 for a new 61-points AF system. If I was considering getting the newly announced 24-70 II, I’d be looking at spending over $5500 just on the camera body and one single lens! I know, we can just charge clients 20% more to cover my cost. Now try to explain that one to your clients and see if they’ll go for that. Let me know if you have any success.
For me, I won’t be getting the 5DIII anytime soon. I’d rather spend the money on a better lighting system. After all, photography is all about capturing light! What’s your opinion? I’d love hearing yours too!